Mincor - Advertising Translation Services

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Advertising Translation

Advertising Translations and Localization

If there is a situation in which a translation is critical, it is in advertising. Actually, it is so delicate that we guarantee our services for advertising copy done only in Spanish. Why? Because the founder of our company is a professional advertiser born and raised in the country of Colombia. She has created advertising campaigns in different countries in Latin America.

ENGLISH

is our first language, Your Language

is our priority.

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Mincor actually believes that the term "Advertising Translation" is really a misnomer. For advertising in another language, we generally do not translate. We create advertising copy according to the needs of our customer, the actual product, and the actual target audience. Our advertising copy may have totally different words from what a translation of the original copy would be, and that will probably be just fine for your market.

History has shown many critical mistakes made by translating copy in Advertising. As follows is a couple of examples:

In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out in Chinese as "Pepsi will bring your ancestors back from the grave."
Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

Your message is important to your success. Your success is important to us.

You may contact us via email at translationinquiry@mincor.net or simply fill out the information available in our Online Quote Form for a free, no-commitment quotation.

We provide Translation Services for:

Business documents, Marketing texts, Advertising copy, Brochures, Contracts, Legal translation in Mexico, Training material, Language training material, Technical Manual Translation, Operator Manual Translation, Book Translation, Website localization, Scripts, Magazine articles, Spiritual material, Backtranslations