ADVERTISING TRANSLATION AND LOCALIZATION

If there is a situation in which a translation is critical, it is in advertising. Actually, it is so delicate that we guarantee our services for advertising copy done only in Spanish. Why? Because the founder of our company is a professional advertiser born and raised in the country of Colombia. She has created advertising campaigns in different countries in Latin America.

Mincor actually believes that the term "Advertising Translation" is really a misnomer. For advertising in another language, we generally do not translate. We create advertising copy according to the needs of our customer, the actual product, and the actual target audience. Our advertising copy may have totally different words from what a translation of the original copy would be, and that will probably be just fine for your market.

One of our founding partners possesses a degree in Advertising, with experience in having developed advertising campaigns in several countries in Latin America. Another possesses more than 10 years experience in marketing industrial products in Latin America, visiting every country in Latin America and learning the local language requirements.

History has shown many critical mistakes made by translating copy in Advertising. As follows is a couple of examples:

In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out in Chinese as "Pepsi will bring your ancestors back from the grave."

Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

Your message is important to your success. Your success is important to us.

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